Brand Identity Guide
Visual Foundation
The Tholangkhutso visual identity is an intersection of heritage and high-stakes commerce. Our mark is a beacon of reliability and African industrial ambition.
Core Brand Assets
Versatile logo variations for diverse application surfaces.
Tholangkhutso
Trading & Projects
Brand Mark
Used for social media avatars and small scale iconography.
THOLANG
KHUTSO
Stacked Logo
Optimised for vertical spaces and signage applications.
Monochrome
Single colour variant for fax, newsprint, or stamping.
Tholangkhutso
Trading & Projects
Dark Canvas Variant
Used on dark/green backgrounds and marketing materials.
Tholangkhutso
Trading & Projects
High Contrast Background
Use on grey/neutral background surfaces.
Tonal Hierarchy
Section boundaries are created through background shifts — not borders.
Deep Forest
#012d1d
Primary brand, buttons, headers
Muted Gold
#FDD57A
Accent, CTAs, Heritage Stripe
Earthy Brown
#382018
Icons, warm UI labels
Clay Surface
#F0EDEC
Section backgrounds
Warm Cream
#FCFAF9
Canvas, page background
Soft Black
#1b1c1c
All body text (never #000)
Typography: Editorial Authority
Display & Headlines
Space Grotesk
The Voice — geometric, culturally expressive.
Bold 700
Semibold 600
Medium 500
Body & UI Copy
Plus Jakarta Sans
The Contract — high-readability, modern professionalism.
Regular body text — clear and readable at every size.
Secondary information and captions at 0.875rem.
Labels in uppercase tracking — 0.75rem
Usage Principles
✓Do
- ·Use solid brand colours on all touchpoints
- ·Prioritise high-contrast placement against backgrounds
- ·Maintain minimum clear space equal to height of 'T' in wordmark
- ·Use the Heritage Stripe (gold 4px bar) to flank headlines
- ·Apply Space Grotesk for all display headings
✕Don't
- ·Do NOT rotate or tilt the logo mark
- ·Do NOT distort or stretch proportions
- ·Do NOT apply shadows, glows, or outlines
- ·Do NOT use 1px dividers — use background shifts instead
- ·Do NOT use pure #000000 black — use Soft Black (#1b1c1c)